Law firms · Chicago, IL
Whitfield Law Group
The old firm site was getting zero consultation requests. Practice areas were written in jargon and the contact path was buried.
Approach
- · Plain-English rewrite of all practice area pages
- · Clear 'schedule consultation' CTA above the fold
- · Attorney bios rewritten with real credentials and outcomes
- · Local SEO for Chicago legal searches
Results
- · 30–40 qualified consultation requests per month (range observed across the engagement)
- · Page load times under two seconds on mobile
- · Clearer funnel from Google search to contact form
- · Practice area pages ranking for local terms